Hello, and welcome to this episode where we can be digging into beating your competition where they are weakest.

Now that’s not quite a direct quote. I’ve paraphrased slightly, but it is something I learned from a very, very smart guy by the name of Sun Tzu.

Now I did not meet him personally because he was a Chinese strategist and General, a few thousand years ago, he was born around about 500 BC.

But Sun Tzu is well-known in certain circles for writing a book. Which I’ll get to, actually, the fact it’s not booking a second, called The Art of War.

Now The Art of War, isn’t actually a book as such. It is a collection of quotes and sayings that have been gathered by archeologists and historians over the centuries, of things that he said. Things that were noted as being said by him to his troops, to his commanders, through various documents and historical records over the ages.

So The Art of War is a collection of wisdom from probably the most influential Chinese general of all time. Some of the quotes that he is well known for is things like.

“All warfare is based on deception”.


“The Supreme art of war is to subdue the enemy without fighting”.

Or my own personal favourite.

 “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat”.

 And if you look at some of these sayings, they may seem very simple, but there’s a huge amount of wisdom in their words. So let’s take that last one as an example.

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat”.

 Now, if we map that to what we see in modern day, you can use all sorts of tactics to grow vanity metrics on things like social media. For example.

 It gives you a lot of noise. For example.

It also leads to burnout.

It doesn’t get very much engagement.

Doesn’t really work for huge amount of people.

And it’s kind of fake, right?

 So tactics without strategy. Tactical growth of vanity metrics on social media platforms is the noise before defeat.

How many times have we seen ‘influencers’… And I use that in a very loose sense who build out huge followings, and then all of a sudden they disappear and you never hear from them again.

Tactics without strategy is the noise before defeat. It’s a prime example!

 Strategy without tactics is the slowest route to victory…  So when I say things like business and growth and scale is a marathon not sprint. That’s exactly what I’m talking about!

So I’m a business coach and a mentor.

 My mission is to help 1 million creative entrepreneurs to earn a stable, diverse income from doing what they love.

So when I look at that quote from Sun Tzu.

I literally have built my business upon the first part of that quote!

Because when you hear me say growth and scale in your business is a marathon, not a sprint. I am essentially reframing Sun Tzu from over 2000 years ago ,in saying strategy without tactics is the slowest route to victory.

So the topic of this episode is beating your competition where they are weakest.

That’s one of the other quotes that Sun Tzu is pretty famous for because in that, where he says, is if your enemy has the high ground, you need to undermine them. If your enemy is strong, you need to attack them where they are weak.

So when we look at business in the modern day, if you have a competitor that has a massively strong brand and a huge amount of authority in one particular area, the last thing you should do… Is go head to head with them, especially when they’ve been in that markets and in that position longer than you have, because you are literally fighting an uphill battle against someone who is fortified and bedded in.

And that is going to be a really, really, really hard battle to fight!

 Whereas instead, if you look at probably the most important workshop I  do with clients is uncovering your market opportunity.

And that’s actually something I’m talking about in September of this year in 2021 at the Leap Into Live event, hosted by Ecamm Live.

Because I’m digging into Ikigai, which I’ll talk about in another episode. And I’m also talking about revealing your strategic opportunity.

Because when you look at your competitors and you map out everything they’re strong with. Everything they’re weak with. All their traits. All their personality types. All their skills.

And if you measure those, honestly, and map them against your own. You will very, very quickly realize where you are strong and where they are weak. Where you need to focus and where you should not focus.

And when you do this with enough competitors, and when you’re honest enough. And it takes a huge amount of self-awareness to do this properly.

But when you do it actually becomes incredibly powerful because you can visually identify where the strategy is that you need to focus on in the long, short and medium terms to get you to your goals.

So when I start working with clients, I first dig into goals and I dig into ethics and values and beliefs and both personal and business goals. But then I very quickly transition into strategic opportunity workshops.

Because, like I said, when you do this properly, when you do it deeply enough, when you do it accurately enough, and when you are honest enough, and that comes with a huge, huge level of self-awareness. You’ll be amazed at how simplistic your business strategy in the long term actually becomes as well as your consistency, as well as your accountability, as well as your drive, your motivation.

It becomes very clear where you need to focus!

So if that sounds interesting, then jump into the Leap Into Live event, links to that in description below.

Alternatively, you’re welcome to book a call with me:

And it’s not a sales call. It’s a discovery call. If we’re a good fit. Great. If we’re not, then I will point you in the direction of the next step that I believe would be beneficial to you.

So nothing ventured, nothing gained. It’s not sales, it’s discovery. So by means book a call and I’ll speak to you, then.

That’s all for this episode.

Thanks for joining. And I’ll catch you in the next one.

Dan Holloway
Business Coach & Mentor
to Creative Entrepreneurs
Founder, The #DanKnows Vault